Privacy Policy

What is in this policy?

Alchemmy values the personal information it processes. This Privacy Policy details what you can expect us to do with your personal information when you either provide it directly to us or use one of our services. 

If you are a user of the ARC service, you should read the specific Privacy Policy here.

Who We Are & How We Look After Your Privacy

Alchemmy is a management consultancy which provides consultancy services covering customer experience, digital, and operational transformation. In this privacy policy, “we”, “us” and “our” refer to Alchemmy Consulting Ltd. 

Alchemmy Consulting Ltd, registered in the United Kingdom, Company number 08155893. 

You can get more information about how we use your personal data or make a complaint by emailing

Why do we process your personal information & what is our lawful basis to do so?

Depending on your relationship with the company, Alchemmy may rely on different reasons to process your personal information. 

Consent: We rely on you giving consent for Alchemmy to process your data if you subscribe to any newsletters or marketing material. 

Contractual obligation: If you are a client, partner, supplier or contractor of Alchemmy’s, we may need to process your personal data to fulfil contractual requirements. 

Legal compliance: There might be instances where we are required by law to collect and process your data. 

Legitimate interest: In specific circumstances, we might need to process your personal data to conduct legitimate business activities. These activities are limited to areas that can be expected for us to continue running our operations. These do not impact your rights, freedoms or interests as a data subject. For example, we process your personal data if you apply for a position at Alchemmy. 

When do we collect your personal information?

For most cases, the personal information we process has been provided to us directly by you. This may be by one of the following methods: 

  • You have applied for a role at Alchemmy 
  • You wish to, or have attended an event hosted by us 
  • You have booked a meeting with us 
  • You have signed up to receive marketing material or newsletters 
  • You are representing your organisations as a client, partner, supplier or contractor 
  • You have contacted us by any means regarding an enquiry or complaint, this includes via social media 


In some circumstances, we receive your personal information indirectly: 

  • From cookies in use on our website – more can be found in our Cookie Policy 

What type of personal information do we collect?

  • Details of interactions you have with us through any form of correspondence 
  • Contact details including your name, email address and telephone number 
  • Details of your visits to our websites through cookies in your web browser – see our Cookie Policy 
  • Copies of documents you provide to prove your identity or right to work in the UK or any other country and CVs as required by our employment, partner or contractor terms 

When & with whom do we share your personal details?

Alchemmy will only share your personal data when absolutely necessary. 

Individuals signed up to receive marketing material: 

Alchemmy will always keep your personal data within the European Economic Area (EEA). 

For clients: 

Alchemmy stores all of its information within the European Economic Area (EEA). To deliver engagement objectives for some projects, it is occasionally necessary to share your personal information with trusted partners. Should any partner store data outside of the EEA, Alchemmy will inform the client prior to the transfer. 

For employment applications: 

Data received by Alchemmy is stored exclusively within the EEA. Please note if you apply for a role at Alchemmy through a third party such as LinkedIn or a recruiter, your data will be subject to the terms of the third party’s Privacy Policy before it is received by Alchemmy. 

When sharing your personal data, we follow the below set of rules: 

  • We only share the information required by the partner or third party to perform their specific service 
  • We work closely with our partners and third parties to ensure your data is always properly protected 
  • If we cease to conduct business with our partners or their parties, all your personal data held by them will be returned to Alchemmy, permanently erased or made anonymous  


Examples of who we share your personal details with: 

  • IT providers who support our website and other key business systems 
  • Marketing companies who help us to manage our electronic communication with you 
  • As required by law or other government body, these are special cases which will be reviewed on an individual basis 
  • Operational support companies such as accountancy providers, pension providers 

Your Data Protection Rights

You have a number of rights which you can exercise freely at any time during your relationship with Alchemmy. Some of these rights are dependent on the reason for processing your personal information. To discuss or exercise your rights, contact our Data Protection Officer. 

Your rights when sharing personal data with us include: 

  • Have access to and receive a copy of your personal information stored by Alchemmy 
  • Asking us to amend or delete your personal information 
  • Asking us to restrict or object to the use of your personal information 
  • Withdrawing our permission to use your personal information (removal of consent) 
  • In this instance, your previous consent will stay valid for our previous use of your information and for communications sent prior to your request 
  • Complaining to the Information Commissioner’s Office if you object to how we use your personal information – you can find more information at 

How Long Do We Keep Your Data?

For recipients of marketing material: 

If you have opted to receive marketing material or any newsletters, we will keep sending you information until you opt out. 
For clients:

Personal details of individuals representing a company are classified as corporate contacts and retained for 10 years unless otherwise required in the engagement terms. 
For employment applicants: 

If you have applied for a position at Alchemmy, we will keep your personal data for 1 year after your last interview date. If you are offered and accept a position, this data will be retained for the duration stated in your contract. 
There may be instances where we are required by law to retain information for longer than our default retention period, any legal requirement will always supersede our retention time. 

How To Keep Up-To-Date

If we change the way that we use your personal information, we will let you know in writing. If you do not agree to a change, you must let us know as soon as possible by contacting the DPO. We may add, modify, or remove portions of this privacy policy when we believe it is appropriate to do so and will ensure that the date that the privacy policy was last updated is set out below. Please check this privacy policy regularly to make sure you are happy with how we use your personal information. 

Date of last update: August 2023 


This section explains how Alchemmy uses cookies to collect information about how a visitor interacts with our web site. It explains what these technologies are and why we use them, as well as your rights to control our use of them. 

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies set by parties other than the website owner are called “third-party cookies”. The Alchemmy web site puts cookies onto your computer to collect information about how you use our web site.  

Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons: 

  • Essential Cookies: These cookies are necessary for our website to function and cannot be switched off in our systems. 
  • Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. 
  • Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization. 


You should see a message appear on the web site before we store a cookie on your computer. 

How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.  

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies.