Press Release: Alchemmy Launches Intelligent Automation Campaign

Research shows two thirds of CEOs dont know where their business makes money, but most dont see intelligent automation as a way to find out 


  • New research shows 90% of UK businesses changed operating models in the last two years, with a third completely transforming in response to the pandemic.


  • 63% of CEOs say they don’t know where their business is now making money – raising concerns for post-pandemic recovery.


  • However, only a quarter of all business leaders (25%) felt that intelligent automation would be a “game-changer” in improving their understanding. Many believe skills shortages and training challenges inhibit intelligent automation’s adoption.


  • 82% of business leaders see Corporate Digital Responsibility as essential to their firm’s technology strategy.



LONDON, UK – 27 April 2022 – An extraordinary two-thirds (63%) of UK CEOs have no idea which parts of their business are most profitable, according to new research from award-winning digital transformation consultants, Alchemmy.


Alchemmy surveyed 1,000 senior UK business leaders. Its report, “Two years down the line – how intelligent automation continues to support business leaders through and beyond the pandemic highlights a serious lack of awareness among respondents of how intelligent automation (the integration of emergent technologies such robotics, artificial intelligence, and machine learning) can help businesses improve understanding of profitability and performance.



90% of companies substantially changed operating models in the wake of the pandemic, and a third transformed completely. Understanding what is happening in a business – and having access to strong performance data – is more important than ever, especially as leaders consider whether pandemic changes are here to stay.


Intelligent automation can provide real-time insights on profitability and efficiency. While 75% of businesses acknowledge the importance of artificial intelligence in a technical strategy, only 25% believe intelligent automation is a “game changer” in understanding current performance. This comes as 42% of CTOs see “shortage of talent” as the main obstacle to implementing intelligent automation in their business, and 36% of CEOs see “upskilling and professional development of existing workforce” as the most significant adoption barrier.


Corporate Digital Responsibility is also a major senior management concern. The significant majority (82%) of respondents said digital responsibility and ethics are “essential to their firm’s technology strategy”.


Throughout the report, Alchemmy highlights how the skills challenges associated with intelligent automation can be addressed. Alchemmy argues a strong intelligent automation approach is crucial to attracting the best talent. The consultancy also examines how an intelligent automation strategy can also be an ethical one.


Rob Price, Director of Alchemmy, said: “The pandemic forced businesses to pivot their operations rapidly. But without the latest data on profit margins, how can business leaders make informed choices about which changes to keep and which to wind back? Intelligent automation can equip firms with those real time insights: it is a real game-changer.


“Unfortunately, there is a clear and widespread knowledge gap, and many leaders require urgent support to realise the technology’s potential. Addressing education and training challenges around intelligent automation should be part of many post-pandemic recovery strategies – and this must take place alongside scrupulous digital ethics. Indeed, tech that is both smart and ethical is essential if businesses want to unlock their key revenue streams, attract the best talent, and improve their bottom line.


The full Alchemmy report is available here.





*A nationally representative survey of 1,000 senior business leaders in the UK, conducted by Censuswide between 26th December – 7th January 2022.


About Alchemmy


Alchemmy is an award-winning management consultancy that combines digital insights and data to drive sustainable change.


Since 2014, Alchemmy has developed specialist understanding in retail and consumer products, transportation and public sector work.


The consultancy allows clients to thrive by addressing growth, operational and digital challenges.




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Published on

47th April 2022


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