By Alchemmy’s Di Howard
You’d be forgiven for thinking so. Brexit, Covid and now the challenges emerging as a result of the invasion of Ukraine mean that right now, more than in living memory consumers are more than a little bit cautious.
Parking the obvious economic elements as the pound in your pocket not going quite as far as it did in the past, retailers have the added complexity of increasing supply chain costs and reductions in margins to consider when supporting those customers still wanting their goods and services. And then let’s add in the sustainability and carbon footprint of goods and services…
But is it all headache? Or will retailers be looking closer to home for product?
For sure, once product reaches these shores there are more cost-effective ways of freight than the current eyewatering costs of road haulage. For sure rail freight will reduce costs of mass overland transportation. But it’s not there yet.
So what can retailers do?
What is for sure is that those organisations that take a holistic look at their supply chain, use that information logically with customer centricity at the core of decision making, are likely to whether these curious times more effectively that those who do not back up their decision making with facts.
At Alchemmy we work with you to understand where you are now, what you want to be and fundamentally how you get there.